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Hiring Tax Preparers
I am often asked to explain how we use our Income Tax School as a tool to recruit & train qualified seasonal tax preparers. When I founded Peoples Income Tax in 1987 after working for 19+ years...
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Gaining New Clients with Your Website
Does your website help you to generate new clients? Our tax business website, peoplestax.com, is still not much more than an electronic brochure. We would like the website to be interactive with our...
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Marketing a Tax Business: Traditional vs. New Media
Television How can TV advertising be used effectively by a tax business? We have used TV since I founded Peoples Income Tax in 1987. TV was very effective in creating awareness and brand recognition...
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Lessons Learned – Lesson 6: Developed & Grew The Income Tax School
Here is Lesson Six in my video series in which I talk about diversifying your business in order to maintain success. Enjoy, and please share and comment - Lessons Learned: Every business has a finite...
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5 Myths Every Business Must Avoid to Survive the Economic Recovery
By Vivian Hairston Blade At a recent stockholders meeting, the vice president of sales for a global manufacturer reported, “The economy has been tough on our industry. Sales volumes significantly...
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Small Business Owners and Tax Preparation
Here is some interesting research about how small business owners feel about tax preparation. They says that it is both harder and more time consuming than last year. Adding or expanding services to...
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Article 3
The tax preparation business has changed significantly in recent years, and even more dramatic changes are coming in the future. To survive and grow, independent tax businesses must also change....
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IRS Urged to Provide Its Own Tax Software
Click to view full article at AccountingToday for the Web CPA
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Should you get out of the “Fast Refund” business?
If you are an independent tax business owner who is capable of preparing complex tax returns, the answer may be “Yes”. The latest proposal is for IRS to develop its own free tax preparation software...
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Does direct mail work to attract new clients?
Please share your experience in using direct mail to get new clients. Have you mailed letters, post-cards, self-mailers or other types of mail? What type of mailing list did you use and what was the...
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